I'm Jenny Cajahuanca, a marketing strategist who turns brand stories into measurable growth. I lead campaigns, paid media and brand building end-to-end: from strategy to the creative that ships.
A selection of brand launches, growth campaigns and projects I'm building.
With 3+ years across Industrial B2B, HealthTech B2C and international hospitality, I've learned that great marketing lives where strategy meets craft. I build the campaign plan and the targeting, then I produce the content that brings it to life.
From Lima to Sydney, I've worked across cultures and markets, always optimising against real numbers. I recently completed an AI in Marketing specialisation (ELVTR, taught by an ex-Google Global Director) to keep my workflows ahead of the curve.
Available for full-time roles and select consulting engagements with teams who want marketing that moves numbers.
Full-funnel campaign planning, paid media management and conversion optimisation against clear KPIs.
Identity, messaging and go-to-market for launches and repositions — brands with essence.
A clear-eyed review of channels, spend and funnel — with a prioritised plan to fix what's leaking.
Content engines that grow audiences and engagement — planned, produced and measured.
Channel strategy, content calendars and creative direction for a consistent brand presence.
CRM, reporting and AI-enabled workflows that make a small team operate like a big one.
Whether you're hiring, scoping a project or just exploring — recruiters, founders, agencies and brands are all welcome. Tell me what you're working on.
